MLow X Spottie WiFi
The CryptoPunk rapper lays out the numbers behind the thousand true fans theory, the Snoop Dogg story, and why NFTs became his marketing channel instead of his revenue.
Spottie WiFi is the CryptoPunk rapper persona of Miguel Mora, a Chicago-bred artist who had made music since 2006 in bands and rap groups before stepping away in 2012 for a career in marketing and advertising. In February 2021 he bought CryptoPunk 5528 and built a whole music project around it. In August 2021 he sold 2,000 I'm Spottie NFT albums in about 60 seconds, grossing roughly 190,000 dollars, one of the most cited early wins for music NFTs and a worked example of the thousand true fans theory: about 700 collectors, direct to artist, no label. Each of the 2,000 album NFTs later got a pressed vinyl record, and holders received a limited copyright license so they can monetize the music themselves. His follow up album The King's Alpha featured Snoop Dogg, Jim Jones, Bun B, Allan Kingdom and Psalm One, with the Snoop collaboration The King's Alpha getting a music video. He performed at NFT NYC and the Gramercy Theatre and became a fixture of the web3 music conversation. On The MLow Show he walked through the mechanics of the drop and what it proved about artist-owned distribution.
Hip hop released as NFTs under a CryptoPunk identity. The I'm Spottie collection is 2,002 ERC721 tokens on Ethereum covering 33 songs, each with unique artwork, rarity traits and a holder copyright license, paired with pressed vinyl. Later work includes The King's Alpha album with major rap features.
The CryptoPunk rapper lays out the numbers behind the thousand true fans theory, the Snoop Dogg story, and why NFTs became his marketing channel instead of his revenue.
"Spottie WiFi," guest profile, The MLow Show archive, compiled by MLow. https://show.mlow.xyz/g/spottie-wifi.html.
The bio is research compiled for this archive, not the guest's own statement.